Video On PCs Becoming Much More Popular

&
Television slips a bit...

The day has yet to arrive when people prefer watching videos on computer screens instead of gigantic plasmas. A shift in viewing patterns is occurring, though, according to the latest numbers from Ipsos MediaCT.

In February of 2007, about 11 percent of video content was watched on PCs, and 75 percent of it scrolled across televisions. During the same period in 2008, those stats had changed to 19 percent and 70 percent, respectively.
! And in case you're wondering, all of the PC viewing didn't occur thanks to DVD drives.



"Streaming video online has become an activity many people worldwide aren't just experimenting with, but enjoy on a regular basis;
* Mr. Adam Wright, Director at Ipsos MediaCT, confirmed in a statement: "Today, about half of all Internet users aged 12 and up have streamed a video file online in the past 30 days."

So it's a door-closing, window-opening scenario for advertisers, but those who specialize in online video should have a decided advantage in the years ahead. Other markets exist, too, but they're not exactly mainstream.

It's interesting to consider an extreme-growth scenario involving the two leading types of video consumption; if the place of PCs continued to almost double every twelve months, televisions would become 100-pound paperweights within four years.

The uniformity of the trends we observed with share of screen time among digital video users really underscores a much larger implication for the video entertainment industry: consumers who are engaged in video downloading and streaming today are indeed developing a more diverse set of needs with how they access and manage their preferred video content.

"We really see these share gains in non-traditional videomail and video-channels as not simply an isolated, generation-driven market effect,
but rather a large macro-trend in the way consumers want their video content delivered and enhance their private communication with their friends, family and networking partners - that those in the entertainment industry should increasingly be paying attention to as we look forward to the rest of 2008 and beyond."

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